Zero Click Searches on Google: what is it?

When you ask Google a question, it would probably answer you with the Zero Click result, without the need of clicking directly on the link.

Google is always working on giving you the perfect answer or the perfect result in every search you make, that’s why they implemented the Zero Click Searches.

This would increase your trust in Google, and probably, you are going to keep looking for answers at this search engine and, if your website gives the users all the information they need, Google is going to reward you with the first position.

Zero Click Searches is a win-win situation for everyone, that’s why it’s a digital marketing trend for this 2022.

Zero Click Searches: a trend for 2022

This Google strategy is going to be stronger this 2022 in order to give their users the best experience on their searches. So, if you have a website and you want to make an excellent SEO (Search Engine Optimization) you have to write content that answers all the questions that your users can make about your products or services. This Zero Click Searches content will have more visibility and users will be tempted to click on your website and know more about this topic or about your brand, because they know that you have what they are looking for.

Types of Zero Click Searches

Knowledge panel:

The knowledge panel appears on the right side of your screen, and shows you information about all kinds of things.

To appear on the knowledge panel would give you professionalism and more trust on your users.

For example, when you search at Google “Simbolo Digital Agency” you are going to find this on your screen:

That’s the perfect example for the knowledge panel, you should do it with your brand and enjoy the growth on your website.

Direct Answer:

This is the one that you can do with a keyword. On the Direct Answer panel, Google shows the exact answer of the question that you searched. Users have no need to click on the link to have their answers, but they can be tempted to do it if they want to know more about it.

So, if you write content of value, Google will reward you with the Zero Click Search that always appears in the first place.

At Simbolo, we positionate one of our contents in the Zero Click Searches as a Direct Answer, when someone looks for “Digital Marketing in Colombia”, this is what they will see:

You can have the answer right there, but if you want to know more about it, you can click on the link and that’s one more visit to our website.

Google is the biggest search engine in the world, 7 billion searches per day are made and appearing on the first page will help you to increase your visibility, your CTR, and most likely your sales.

Do not underestimate Google, and make value content for its algorithm that shows your website in the first page, and use these tools, like Zero Click Search, that Google offers you to make SEO.

Simbolo is a digital marketing agency that will help you with your SEO, SEM, social media and website.