Guest blogging as a content marketing strategy has been criticized quite a bit, and some even say that it died out completely. However, that might be because it transformed so much since its inception that it’s very different from what it used to be.
Many call it a wasted effort while others put their faith in it and deem it a crucial part of their marketing tactics. The reality of it is that guest blogging can indeed be a fool’s errand, but it can also be a great propellant for your development. If you want to improve your SEO rating, you should definitely check it out. There are some plugins that could help you out, as well.
Simple Author Box is a perfect solution for when you want to start your own guest blog since it makes your job a whole lot easier. Adding a customized and interactive author box can be done in just a few clicks, wherever you like. The author box shows the author’s name, avatar, bio and more. Installing it is a dream and you won’t waste a second of your time. With the help of this plugin, assigning posts to guest authors, and giving multiple authors their credit is extremely efficient.
Another plugin that offers a great solution for creating a new guest blog site is WP Maintenance Mode. It hides that your page is temporarily undergoing some repairs while keeping your SEO intact, which is quite nifty if you want to do some maintenance on your site and want it to keep its traffic flow and remain relevant.
Guest blogging can help you build up links via backlinks. By having your bio on the blog, people might click some of the links in your bio which may lead to extra potential clients. It’s also great because your reach increases as you are making content for a large and active community. It also makes it easier to gain subscribers from other blogs, which increases the chance of conversions.
Here are some tips for making your guest blogging successful:
1. Analyze what works
Check out some of the most popular guest blogs and see what works for them. Then, simply write down some notes about what they do and try to match your competition. That doesn’t mean you should basically copy everything they do, but you would be well off taking some tips and tricks.
2. Make it look professional
You don’t have to overdo it with the fancy stuff, but if you could throw in some personality, that would be great. If you don’t want to touch any of the site’s code, and you still want some pizzazz, you can give WP Sticky a try. It makes any element on a WordPress site sticky in just a moment.
3. Stay relevant
Any blog post your write has to keep up with the trends. Naturally, those are the ones that get the most clicks. So, see what’s currently trending and try to incorporate that into your content.
Guest blogging can be frowned upon, but it can also be a great opportunity for a wider audience, and more of a chance at leads and conversions. So, if you know what you’re doing, you’ll see those upsides in no time.